You have an editor. You don’t have a strategist.
Your editor is great at cutting. But someone has to decide what to cut. Podcraft listens to your full episode and hands your editor a reel strategy: the moments worth posting, why they work, and the exact start and end time of each clip.
Get a free reel strategy for your latest episodeFree for your first episode. No call needed. Watch how it works (1 min)
Which moments to post, why, and exactly where to cut.
- “We hired for speed and paid for it for a year” Personal cost in the first line. Works without any context.
- Why most founders price too low Stitched: the claim at 47 min, the proof when it comes back at 1h 52m.
- The one question he asks every hire A tight 40-second answer with a payoff. Strong save-and-share clip.
- “Culture is what you tolerate” Stitched: the setup at 31 min, the quotable line at 2h 14m.
Try it: press “Copy in”, paste into Premiere, press again for the out point.
Open the full sample reel strategy, with the Premiere download.
Every episode ends with the same question: which parts do we post?
Most podcasters have someone to edit. Almost none have someone to decide what’s worth editing. So it goes one of two ways.
You rewatch it yourself
Three hours of your own episode, scrubbing back and forth, making notes. Every week, on top of running your business.
Your editor guesses
They cut what sounds good to them. Some reels land, most don’t, and nobody can say why.
The missing piece isn’t editing. It’s strategy.
We’ve been that strategist. Our podcast distribution work has generated 600M+ impressions, and grown one show from 15K to 300K+ followers.
Podcraft is that playbook, built into a system.
How it works
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Find
Podcraft listens to your full episode audio, start to finish. Not a summary, not a skim.
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Map
It picks the moments worth posting, stitches ideas spread across the episode, and notes why each one works.
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Hand off
Your editor gets a reel strategy. One button copies each in and out point in order, in Premiere’s timecode format. Paste, cut, press again. Stitched ideas come as several segments in order.
Made for Premiere Pro
Every episode gets its own reel strategy link. Your editor keeps it open next to Premiere and works one of two ways.
Copy next
One button hands over each in and out point in order, already in Premiere’s timecode format. Click, paste, cut, click again.
Download for Premiere
One file, opened with File → Import. Every reel arrives as its own sequence, already cut and in order, plus the full episode with a marker on every moment.
Why not just ask ChatGPT?
You can. Here’s what you get.
| ChatGPT | Podcraft | |
|---|---|---|
| What it works from | A transcript you paste in | Your actual episode audio |
| How it picks | Guesses what might be interesting | A distribution playbook behind 600M+ impressions |
| Timestamps | Often off; you re-check each one | Exact start and end times, ready to paste |
| Your editor gets | A list of topics | A reel strategy they can cut from straight away |
| In Premiere | Nothing to import | Every reel as a ready-cut sequence |
Want the reels edited too?
Podcraft works with your editor. If you don’t have one, or want a break, our editors can take the reel strategy from there.
Get a free reel strategy for your latest episode
Send us your episode link. We’ll send back the reel strategy your editor would get.
- The moments worth posting, with exact start and end times
- Why each one works
- Ideas stitched together from across the episode
Questions
Does my editor need to learn anything new?
No. The reel strategy lists each clip as one or more segments with start and end times. A “Copy next” button hands your editor each in and out point in order, ready to paste into Premiere’s timecode.
Does it work with Premiere Pro?
Yes. Your editor can copy each in and out point straight into Premiere’s timecode, or download one file that opens every reel as a ready-cut sequence. Premiere asks for the episode file once, and that’s it.
How long are the episodes you can handle?
Anything from a 30-minute episode to a 3-hour conversation.
What do I need to send?
Just a link to the full episode: YouTube, Spotify, or a Google Drive file.
Is the first reel strategy really free?
Yes. We do your latest episode for free so you can judge the reel strategy with your own content.
Can you edit the reels as well?
Yes, as an optional add-on. Pick “I’d like you to edit too” in the form and we’ll include options with your reel strategy.